在视频号平台，直播内容的合规性至关重要。本文将整理分享视频号常见直播违规内容及相应的扣分项，帮助广大主播更好地规避风险，确保直播内容的合规性和健康发展。

一、直播内容违规类型及扣分项

1、演戏炒作与博流量行为：主播通过演戏、炒作或其他平台不倡导的方式博取流量，此类行为已被警告，并可能导致账号轻度限流7天。

2、低俗不雅内容：包括凸显身材、衣衫不整、肩带滑落等易引发观众遐想的低俗行为，此类内容已被警告。

3、售卖医疗功效商品：直播中售卖具有医疗功效的商品属于违规行为，将被掐断直播，并导致账号重度限流7天。

4、未成年人出镜：直播中涉及未成年人出镜（包括连麦等形式），将直接掐断直播。

5、封建迷信内容：直播中涉及封建迷信活动或宣传，将被警告。

6、不雅直播姿态：如躺、趴等姿势，此类行为已被限流，严重情况可能导致账号重度限流3天。

7、境外非合规开播：主播在境外以非合规方式进行直播，将被掐断直播，并导致账号轻度限流3天。

8、疑似诈骗行为：直播中涉及疑似诈骗活动，将直接掐断直播。

9、传播不良风气与价值观：包括传播社会不良风气、不良价值观等，此类内容已被警告。

10、辱骂、诽谤他人：直播中对他人进行辱骂、诽谤等行为，将被警告。

二、其他违规内容及扣分项

除了上述主要违规类型外，还存在一些其他违规行为及相应的扣分项，如：

1、喝酒行为：直播中喝酒，已被警告。

2、违反法律法规或平台禁止内容：涉及违法或平台禁止的内容，将被掐断直播，并导致账号轻度限流3天。

3、穿着不当：包括裸露内衣裤、渔网袜等具有诱惑性的着装，已被警告。

4、色情低俗内容：涉及模拟性爱动作、过度凸显敏感部位等低俗行为，将直接掐断直播。

5、诱导用户引流：主播通过诱导用户进行引流行为，已被警告。

6、利用学生名义博眼球：利用学生身份或名义进行炒作，将被限流。

7、穿着紧身瑜伽裤等非运动场景：在非运动健身场景下穿着紧身瑜伽裤等不适宜的服装，将被限流。

8、未使用普通话：直播中未使用普通话，将被掐断直播，并导致账号轻度限流3天。

9、蹭热度行为：主播通过蹭热度等方式吸引观众，将被限流。

10、涉及敏感话题：直播中涉及敏感话题或政治敏感内容，将被警告，并可能导致账号轻度限流3天。

11、购物类直播未开启橱窗：进行购物类直播但未开启橱窗功能，将被限流。

12、侵犯他人权益：包括骚扰他人、偷拍等侵犯他人权益的行为，已被警告。

三、总结与建议

视频号平台对直播内容的合规性有着严格的要求，主播在直播过程中应严格遵守平台规定，避免涉及违规内容。对于已经出现的违规行为，主播应及时整改并反思，确保未来直播的合规性。同时，平台也应加强监管力度，对违规行为进行及时处理和惩罚，以维护平台的良好生态和健康发展。

主播们应当时刻保持警惕，确保直播内容的合规性和健康性。只有合规的直播内容才能赢得观众的喜爱和信任，实现长期稳定的发展。

On video account platforms, the compliance of live streaming content is crucial. This article will organize and share common live streaming violations and corresponding deduction items on video accounts, helping broadcasters better avoid risks and ensure the compliance and healthy development of live streaming content.

1、 Types of violations and deductions for live streaming content

1. Dramatic hype and traffic manipulation behavior: The anchor obtains traffic through acting, hype, or other platforms that are not advocated. Such behavior has been warned and may result in a mild 7-day traffic restriction on the account.

2. Vulgar and indecent content: including vulgar behaviors that can easily trigger audience imagination, such as highlighting body shape, disheveled clothing, and slipping shoulder straps, has been warned.

3. Selling medical efficacy products: Selling products with medical efficacy during live streaming is a violation of regulations, and the live stream will be cut off, resulting in a severe 7-day account restriction.

4. Minors appearing in the live broadcast: If minors appear in the live broadcast (including in the form of connected microphones), the live broadcast will be directly cut off.

5. Feudal superstition content: Those who engage in feudal superstition activities or propaganda during live broadcasts will be warned.

6. Unscrupulous live streaming posture: such as lying down, lying down, etc. Such behavior has been restricted, and in serious cases, it may lead to a severe 3-day restriction on account traffic.

7. Overseas non compliant broadcasting: If the anchor broadcasts in a non compliant manner overseas, the live broadcast will be cut off and the account will be slightly restricted for 3 days.

8. Suspected fraudulent behavior: If the live broadcast involves suspected fraudulent activities, the live broadcast will be directly cut off.

9. Spreading bad customs and values: including spreading social bad customs, bad values, etc., such content has been warned.

10. Verbal abuse and defamation of others: Those who engage in verbal abuse and defamation towards others during live broadcasts will be warned.

2、 Other violations and deductions

In addition to the main types of violations mentioned above, there are also some other violations and corresponding deductions, such as:

1. Drinking behavior: Drinking during live streaming and has been warned.

2. Violation of laws and regulations or platform prohibited content: Any content that violates the law or is prohibited by the platform will result in the live broadcast being cut off and the account being slightly restricted for 3 days.

3. Improper wearing: including seductive clothing such as bare underwear and fishing net socks, has been warned.

4. Pornographic and vulgar content: involving vulgar behaviors such as simulating sexual movements and excessively highlighting sensitive parts, will directly cut off the live broadcast.

5. Inducing user traffic: The anchor has been warned by inducing users to engage in traffic behavior.

6. Using the name of a student to attract attention: Using the student's identity or name to hype up will result in traffic restrictions.

7. Wearing tight yoga pants and other non sports scenes: Wearing unsuitable clothing such as tight yoga pants in non sports fitness scenes will result in flow restrictions.

8. Not using Mandarin: If Mandarin is not used during the live broadcast, the live broadcast will be cut off and the account will be slightly restricted for 3 days.

9. Behavior of grabbing popularity: Anchors who attract viewers by grabbing popularity and other means will be restricted from streaming.

10. Shopping live streaming without showcase enabled: If shopping live streaming is conducted without showcase enabled, it will be restricted.

11. Infringement of the rights and interests of others: including behaviors such as harassing others, secretly taking photos, etc. that infringe upon the rights and interests of others, have been warned.

3、 Summary and suggestions

The video account platform has strict requirements for the compliance of live content, and anchors should strictly comply with platform regulations during the live broadcast process to avoid involving illegal content. For any violations that have already occurred, the anchor should promptly rectify and reflect to ensure the compliance of future live broadcasts. At the same time, the platform should also strengthen regulatory efforts, promptly handle and punish violations, in order to maintain the platform's good ecology and healthy development

Anchors should always remain vigilant to ensure the compliance and health of live content. Only compliant live streaming content can win the love and trust of audiences and achieve long-term stable development.